Situation

HTC and Verizon Wireless were betting big on the Imagio smartphone; it was paramount its launch make a big splash. HTC knew retail sales reps in Verizon stores would be key to successfully driving consumer purchase. To energize the RSRs prior to consumer launch, HTC engaged HL2 to develop Imagio training materials that not only differentiated the Imagio from the other Verizon phones but also told a compelling story and engaged the hearts and minds of RSRs nationwide.

Approach

We were tasked with creating materials that appealed to RSRs, and a secondary target of young professionals and tech enthusiasts. Deliverables included a 30-second “Sizzle” video and an assortment of  print materials, all anchored by the notion that the Imagio does it all—work or play. The video took a “less is more” approach, showcasing the Imagio’s features and functionality with clear visuals while engaging the audience with a compelling story and hip soundtrack. The printed materials helped fill in the blanks delving deeper into the nuts and bolts of personalizing the smartphone.

Outcome

The Imagio project has provided the benchmark from which we develop all future HTC retail training materials.